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Simplicity is vital in effective communication design. Embracing simplicity in your designs can enhance clarity and engagement. Two key ways to do this are by paying close attention to typography and the use of plain language.
Ellen Lupton’s book Thinking with Type is a great resource for typographic considerations in relation to the benefits of the readability of simple type.
In the same vain, we can make our work accessible by communicating clearly for all intended readers—a really helpful resource is available through Vision Australia which highlights the various ways in which plain language can be rich and informative, dispelling the misconception that it means using 'plain' words.
When paying attention to these overlooked aspects of communication design, we are better positioned to cater to the needs of many people who would otherwise be excluded.
Ellen Lupton’s book Thinking with Type is a great resource for typographic considerations in relation to the benefits of the readability of simple type.
In the same vain, we can make our work accessible by communicating clearly for all intended readers—a really helpful resource is available through Vision Australia which highlights the various ways in which plain language can be rich and informative, dispelling the misconception that it means using 'plain' words.
When paying attention to these overlooked aspects of communication design, we are better positioned to cater to the needs of many people who would otherwise be excluded.